We’re looking for a commercially driven Business Development Executive to grow new business and strategic accounts across our experiential and event services. You’ll sell end-to-end solutions including experiential activations, ticket scanning and entry management, device rental (handheld scanners, connectivity, POS, etc.), photoshoots and event photography services, and one-stop event services for organisers, exhibitors, and brands.
A key focus of this role is building agency partnerships as a channel for growth. You will develop relationships with creative, experiential, event production, and brand agencies, positioning us as a trusted delivery partner they can bring into pitches and client programmes.
This is a hands-on role combining outbound prospecting, consultative selling, proposal ownership, and account development, working closely with operations to ensure what we sell is delivered brilliantly onsite.
Key responsibilities
New business (primary)
- Identify, target, and win new clients across events, expos, consumer shows, brand activations, touring experiences, and event service contracts.
- Build and manage a pipeline from lead generation through to close (calls, meetings, demos, proposals, negotiation).
- Develop vertical-specific pitches (e.g., fan events, trade shows, corporate events, exhibitions, live experiences).
- Attend networking events, site visits, and industry shows to build relationships and uncover opportunities.
Agency partnerships (core growth channel)
- Identify and build relationships with agencies that plan and deliver experiential campaigns and events (creative agencies, experiential agencies, event production agencies, PR agencies, brand experience agencies).
- Create a repeatable partner approach, including agency capability decks, rate cards or packaged offerings where appropriate, and clear referral and handover processes.
- Become a go-to partner for agencies needing reliable on-site delivery, technology, equipment, and operational support.
- Support agencies through their sales cycle by contributing technical input, timelines, staffing and logistics planning, and solution design.
- Manage partner accounts to drive repeat bookings, multi-event relationships, and preferred supplier status.
Solution selling (what you’ll sell)
- Ticket scanning and entry operations: scanning devices, validation workflows, on-site processes, queue planning, staff briefing, and issue-resolution planning.
- Device rental: scanners, handheld scanners, tablets, printers, POS where relevant, charging solutions, backups, and logistics.
- Photoshoots and photo services: on-site photo capture (e.g., celebrity guest photo ops), with instant print and digital fulfilment options where applicable.
- One-stop event services: packaged support covering multiple services, simplifying supplier management for organisers and exhibitors.
- Experiential activations: staffing, workflow, equipment, and on-site coordination to deliver branded experiences.
- Temporary Wifi: pop up wifi at gates and around full events.
Account management and growth
- Own relationships with key accounts and partners, retain, renew, and expand services year-on-year.
- Create account plans for top customers and agency partners (stakeholders, upcoming events, cross-sell opportunities).
- Ensure client and partner feedback is captured and converted into improved proposals and service packages.
Proposals, pricing, and commercial ownership
- Produce quotes, proposals, and tender responses with clear scope, assumptions, and service levels.
- Coordinate with operations to confirm feasibility, staffing, logistics, equipment availability, and timelines.
- Maintain pricing discipline while staying competitive, supporting margin and utilisation goals.
- Keep CRM up to date with accurate forecasting and pipeline stages.
Internal collaboration
- Work closely with operations and project leads to hand over sold work clearly (scope, deliverables, timelines, risks).
- Feed market insights back into leadership: competitor intel, pricing trends, customer needs, and agency partner opportunities.
Success measures (KPIs)
- New revenue generated (monthly, quarterly, annual).
- Agency partner pipeline value and conversion rate.
- Number of active agency partners and repeat bookings.
- Win rate on proposals and tenders (direct and via partners).
- Average deal margin and deal size.
- Customer retention and expansion within key accounts.
- Accuracy of forecasting and CRM hygiene.
Required experience and skills
- Proven B2B sales or business development experience (ideally events, experiential, exhibitions, ticketing, staffing, production, or equipment rental).
- Demonstrable experience building or selling through partners.
- Strong consultative selling skills: discovery, solution design, objections handling, negotiation, closing.
- Comfortable selling operationally delivered services where execution quality matters as much as the pitch.
- Excellent written and verbal communication, able to produce professional proposals and present confidently.
- Organised and proactive: pipeline management, follow-ups, and stakeholder coordination.
- Willingness to travel for client and agency meetings and event and site visits (including occasional early and late schedules depending on events).
Desirable (nice to have)
- Existing relationships with experiential and event agencies.
- Experience with ticketing and entry systems (Eventbrite, Ticket Tailor, etc.) and on-site scanning operations.
- Experience with photo ops, instant print and digital fulfilment, or experiential tech.
- Network within UK events and exhibitions.
- Understanding of event risk planning (backup devices, connectivity planning, on-site contingencies)
Benefits
- Uncapped commission
- Up to 34 days annual leave (including bank holidays)
- Rewards for exceeding targets at monthly, quarterly and annual level
- Free Parking
- Hybrid Working
- Make Good Choices – strong company culture
